Ziqi Zhuang is currently working as a PR in China and her life motto is "Go confidently in the direction of dreams."

(See my biography page for more information).


Publications:
The Importance of Citizen Journalists in New Media when Reporting on Catastrophes

This study considers the importance of citizen journalists in new media, testing whether messages posted by citizen journalists are perceived as more credible than news post by professional journalists.

Article: Print

$US10.00

Published online: December 2, 2014

$US5.00
Emotional Appeals in Commercials Affect Purchasing Behavior

The relationship between effectiveness of commercials with and without emotional appeals was significantly different in a purposive sample of online respondents (n=82). The respondents represented both American and Chinese cultures.

Article: Print

$US10.00

Article: Electronic

$US5.00